bayanihan is a socially conscious brand founded by a pinay immigrant with a heart for her community and social justice.

Bayanihan (pronounced as buy-uh-nee-hun) is a Filipino custom derived from a Filipino word “bayan”, which means nation, town or community. The term bayanihan itself literally means “being in a bayan”, which refers to the spirit of communal unity, work and cooperation to achieve a particular goal.

The ancient Bayanihan tradition of the Filipino people is a true sign of good ‘community spirit’ and shows Filipinos’ concept of helping one another most especially in times of need.